![]() ![]() “It reinforces the client’s experience of discovery, while at the same time strengthens the image of our partner brands.” ![]() “We deal with hard-to-find and exclusive products and reinforced that message by hiding the sales floor in an unadvertised space,” Oliver tells me. It has since evolved into a must-visit destination for those in-the-know consumers seeking premium fashion and style. Through careful product curation and exclusive collaborations with the likes of Vans and Pintrill, Bodega has become another one of those cult retail brands that are so popular with today’s super-connected young consumers.īodega was created in 2006 by friends Oliver Mak, Jay Gordon and Dan Natola as a centre for their passion for discovering unique items from around the world. The boutique, which also sells a limited amount of own-label product, reminded me of a smaller, down-to-earth version of the Colette store in Paris. Press a button on a vending machine selling chocolates, though, and it slides back to reveal a very small, secret store selling cult Japanese fashion brands, accessories and the most covetable sneakers from around the world. On the face of it, the store is just a tiny kiosk selling drinks, magazines, soap, sandwiches and the like. No one that I know living in Boston has ever heard of it, but with Isaac as my guide we sought it out.Įntering the store, I felt as though I had stepped into the Banksy film Exit Through the Gift Shop – though this was more like ‘Enter through the convenience store’. Isaac is one of my best sources for all things new, so our first stop in Boston was a store called Bodega. It helps to travel the USA with a curious 16-year-old who loves fashion, film and brands.
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